Seasonal Flowers Delivered Straight To Your Door
Thinking inside the box.
About a year ago, I signed up for a weekly veg box delivery from Riverford Organic Farms (www.riverford.co.uk). To be honest I was a little sceptical about the whole thing, imagining vast stockpiles of beetroot festering at the bottom of the fridge whilst my hard earned pounds disappeared into a direct debit-shaped black hole. In fact, I’m rather enjoying it. We’re trying new things (wet garlic this week), being far more creative thanks to the recipes and tips that always accompany our veg, and saving more than I expected on our normal supermarket shop. Not only that, but I’m learning about the importance of small-scale organic farming, caring more about where my food comes from and generally feeling a lot better about my relationship with the earth’s resources.
So what’s all this got to do with flowers then? Like organic veg, cut flowers used to be a luxury: a birthday treat, a romantic gesture, for special occasions or to express sympathy. But many of our customers no longer feel that they need an ‘excuse’ to buy flowers, other than that they enjoy the colour, scent and emotional lift that only fresh, seasonal flowers can bring. You can’t bottle that feeling… but you can box it.
Like a veg box for flowers, Gardenia@Home brings customers regular deliveries of fresh, seasonal flowers carefully packaged in a ‘Bloomsbox’ to arrive in beautiful condition. Members can select from classic or contemporary style hand-tied bouquets, or unleash their inner florist and choose loose flowers to arrange themselves. Because we can buy the week’s box contents on a larger scale, they get much more for their money that they would if they bought from our shops or online.
Riverford’s veg box customers (me included) often talk about how excited they feel when their box arrives – like opening a Christmas present every week. If you can get that excited about some muddy potatoes and a bunch of carrots (albeit lovely, fresh organic ones), imagine opening a Gardenia@Home Bloomsbox….
To find out more and register with Gardenia@Home, visit www.gardeniahome.co.uk.