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Coronavirus - an update from Gardenia

Our stores

23rd March 2020, 5pm.

An important Coronavirus update from Gardenia: So long, for now. See you on the other side.

Dear friends,

The Coronavirus crisis has affected every corner of the globe and Gardenia is no exception – the effects of the pandemic have had a massive impact on our business.

We are expecting that, very soon, the UK Government will ask all non-essential shops to close their doors to the public. I have a responsibility to my staff and to you, Gardenia’s customers; and we all have a responsibility to our fellow humans to do the right thing. It is up to us to help slow the spread, to protect those that are vulnerable and to protect our NHS.

It is with a very heavy heart but with that strong sense of responsibility that I have come to the only sensible decision, given the circumstances facing all small businesses. Gardenia of London will temporarily pause retail trading online and in store, and close our shops, from 5pm today until further notice.

A smaller Gardenia team will still be working behind the scenes to help with future wedding or event enquiries (you’ve got plenty of time on your hands to plan, so let’s make the most of it!). You can reach us, for any reason at all, at

The emergency assistance packages that the Chancellor has put in place for businesses like ours will help to sustain Gardenia and our staff during the coming weeks. The custom, love and support that you have shown us over the past few days will also play a big part in seeing us through – my heartfelt thanks to you for showing up when it counted.

We will be back. When the time is right we will set out our pavement buckets again, bury our faces in colourful blooms and celebrate a return to the humdrum everyday. Until then stay safe, stay at home, protect the most vulnerable members of our community and support our NHS. You could even start growing your own flowers to help brighten up the weeks ahead.

See you soon,

Jamie x

Love flowers? Jamie's Journal is your go-to place for flower facts, articles, floristry tips and gift ideas.

Jamie's journal

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