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22 December, 2018 /

Jamie's Christmas Message


2018 has been about two things for Gardenia: Brexit and plastic. One of those issues has seen us take proud leaps and bounds in the right direction; and one still has us running nervously around in circles.

At a team meeting back in April, our staff spoke passionately about their desire to use less plastic at Gardenia. They shared feedback from you, our customers, and made it clear that we should take responsibility for our waste and enable you to buy flowers with good conscience.

As a result of that discussion, we have made some changes. FSC-certified paper sleeves now protect our flowers; we use paper tape instead of plastic tape; and our carrier bags are compostable. We are yet to find a good enough alternative to cellophane for wrapping deliveries and hand-ties – but as Steve Jobs said, “If you haven’t found it yet, keep looking.” I assure you, we are looking.

Brexit is proving trickier to resolve – for all of us, it seems. We buy our plants and flowers from European growers via the Dutch flower markets – I can browse stock online, place an order and have those stems delivered by 8am the next morning. I know the growers; I have visited them in Holland; I know where I will get best value for you and where to find the varieties that I know you love. A dark shadow hangs over all that – as I know it does for many small businesses at the moment. We have tried to source UK-grown flowers but we simply don’t have the investment or the infrastructure in this country to deliver the quality that you expect and deserve.

Whatever happens next spring, there will be flowers. We are lucky to work in an industry that brings so much happiness to people – at moments of joy and celebration as well as through tougher times – and we will carry on putting one foot in front of the other, brightening up life one bunch at a time, just like we always have done. Thank you for walking this path and smelling the roses with us.

With our best wishes for a Merry Christmas and a happy New Year,

Jamie x

P.S For last minute gifts and decorations, our shops will be open until 6:30pm on Christmas Eve. Gardenia Teddington and Gardenia Wimbledon will re-open on 27thDecember; Gardenia Wandsworth re-opens on 3rdJanuary.

All shops are closed on 1stJanuary. For normal opening hours, please click here.

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