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21 February, 2020 /

Wedding Flower Trends to Watch

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It might be grey and wet outside, but here at Gardenia we have our hearts firmly set on summer. The team is already thinking ahead to bright days and warm evenings, gatherings of friends and family, the whisper of love’s young dream… that’s right, it’s nearly wedding season!

Wedding flowers in 2020 are going to be a real sign of our times. Conscious and sustainable weddings will be top of the list for most couples, along with the quest to create a setting that is uniquely personal.

If you’re tying the knot in 2020, here’s some food for thought:

1. Classic is Back

Wedding magazines tell us that roses are back – but to be honest, they never really went away.

For classic elegance, you can’t beat a luxurious bouquet of single-colour, large-headed white or palest pink roses. Make it modern by foregoing a prim and proper dome shape in favour of a looser bunch, as if you’d just cut them yourself from the garden (make sure your florist strips off the thorns, though!).

For a darker, more dramatic theme, mix deep burgundy roses with peach and blush shades, elderberries and darker foliage – this is a look that works beautifully at an autumn or winter wedding.

2. Touch and Feel

Texture is a great way to bring some interest and individuality to your wedding flower design.

Pampas grass continues to be a big wedding trend (read up on how to use it here), along with wild flowers, seed heads and ferns that give the impression they’ve just been foraged from a nearby wood.

For a summer bridal bouquet, longer, trailing fronds of blossom or greenery will add contrast and romance to classic pastel blooms; or if rainbow brights are more your thing, add fuzzy pom-poms of craspedia and velvety celosia.

3. Sustainable Wedding Flowers

There are so many ways to make your wedding flowers friendlier. Just as with fruit and veg, the first step is choosing seasonal varieties. This means your flowers are less likely to have been airfreighted – check with your florist if this is important to you, as they should be able to explain where each stem was sourced.

If the thought of ‘single use’ cut flowers makes you uneasy, consider switching to live plants and trees in pots. You can buy them outright – and then give them away to your wedding party as ‘thank you’ gifts – or you can hire them.

The floristry industry is notoriously plastic-heavy, so ask about your supplier’s approach to this issue. At Gardenia, we have made a commitment to becoming London’s first plastics responsible florist. That means we have eliminated the vast majority of plastic from our operations, so our customers know that their flowers don’t cost the earth. Read more about Gardenia’s steps to protecting our planet here.

4. All Together Now

The traditional lines between bridesmaids and groomsmen are blurring. Throw labels out of the window, surround yourself with your people and tie them together with flowers (not literally!).

Wedding flowers are there to weave a thread throughout your entire day. From buttonholes and corsages to arches and installations, flowers bring all the elements of your wedding – and the people that make it your day – together.

Gardenia’s talented florists have been designing wedding flowers like this for over 20 years. If you’re fed up of the grey and dreaming of your big, bright day, pick up the phone and book a free, no-strings consultation. Talk us through your ideas, and we’ll help you bring them to life.

Happy wedding planning!

Jamie x

P.S. Read more about wedding flowers by Gardenia and be inspired by our clients’ weddings here.

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